Home > SEO Services > Search Engine Optimisation Glossary > Keywords
A keyword is a word that best describes your products / services.
For Example:
If you own a doughnut factory that specialises in fresh jam doughnuts
a good choice of keyword would be `Doughnuts`.
When it comes to SEO ( Search Engine Optimisation ), your keyword choice is paramount, as targeting the wrong keyword can mean that your website receives little or no traffic, or at best, receives traffic that is not targeted resulting in a low conversion ratio.
See Analysis
See Keyword Frequency
See Keyword Location
See Key Phrase
