A very simple explanation of SEO migration is transferring Pagerank, SERP's rank/ traffic from an old website platform/domain to a new one.
A full scale SEO-Migration includes a transferring to a new domain, new structure, new technology, new hosting platform and transferring the old links to the new site! When performing this level of migration a full site migration plan needs to drawn up. However done properly your traffic and rankings should be preserved.
A technology migration is usually associated with upgrading a website on the same domain with new designs, structures and technology. An example of this is www.BedandBreakfastsGuide.com which was originally built in .ASP technology. This has site had 1000's of pages indexed within Google SERP's all with the old technology extensions (.ASP ).
The clients wanted a new modern design as their 3 year old one was starting to look dated, along within the re-design the clients wanted to add new Ajax and Google API search features, the biggest change was to bring the sites technology in line with modern programming methods which are .NET
Because of the technology change our SEO migration consultants were involved at the beginning and the whole project started with a migration plan which followed through design and development. The site was achieving over 3000 unique visits per day via masses of indexed pages in the SERP's. Our consultants worked closely with the programmers and technical staff ensuring a smooth transition from the old technology to the new one. We are pleased to say that this project is a 100% success and the traffic for this site has now risen to over 4500 per day.
Whether you are looking for a full scale migration or a simple technology migration all SEO consultants will start by creating an 'SEO Migration Plan' which will involve full details of all the changes and aspects that will need to be implemented covering everything from 304 Redirects to Links transferring.
If you are looking at updating your website but don't want to loose your current traffic or rankings contact us today to speak to one of our Search Engine Consultants and see how we can help your business continue to grow online.
