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Search Engine Marketing

Generally there are two types of search engine marketing and they are:-

Search Engine Optimisation (SEO)
Deals with aiding your website performance on the organic search engine result pages for relevant keywords / key phrases. This is done through applying processes of search engine optimisation, which can vary depending on the SEO (search engine optimisation) consultant.

Search Engine Marketing – Usually the Pay Per Click method which involves advertising as sponsored links next to organic search returns for relevant keywords. These sponsored links can appear at the top of a results page for a specific search term or down by the side of the results.

See Pay Per Click (PPC)
See Search Engine Optimisation



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