Home > SEO Services > Search Engine Optimisation Glossary > Search Engine Marketing
Generally there are two types of search engine marketing and they are:-
Search
Engine Optimisation (SEO)
Deals with aiding your website performance on the organic search engine result
pages for relevant keywords / key phrases. This is done through applying processes
of search engine optimisation, which can vary depending on the SEO (search engine
optimisation) consultant.
Search Engine Marketing
Usually the Pay Per Click method which involves
advertising as sponsored links next to organic search returns
for relevant keywords. These sponsored links can appear at the
top of a results page for a specific search term or down by the side of the
results.
