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Analysis

There are different types of analysis when it comes to SEO (search engine optimisation).
Keyword Analysis
Competition Analysis
Website Analysis
SEO Strategy Analysis

Keyword Analysis
This analysis looks at your keywords, the `search terms` you would like your website to achieve a top ranking presence on the search engines for. In this area of analysis your products/services would be looked at the best keywords / key phrases would be selected, usually at this point an analysis of search engine performance related to those keywords would be done allowing a general estimate of return traffic that might be generated for those terms.

Competition Analysis
The competition analysis looks at your competitors, their marketing message, keyword targeting, search engine results and optimisation techniques. With all this information an SEO consultant can set out an SEO strategy for your website that will see you out-perform your competitors on the SERP`s.

Website Analysis
This analysis looks at the whole website from an SEO (search engine optimisation) point of view. All aspects of your site including your domain, code, site structure, content and external relationships are analysed to determine how search engine friendly your website is and what areas need work.

SEO Strategy Analysis
An SEO strategy is the complete search engine optimization process regarding your project and would include the above two areas as well as implementation procedures, action plans and timescales.

See Search Engine Optimisation

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